One of the novelties this year at the SIHH is the arrival of Hermès as new exhibitor in the luxury tradeshow. LuxuryActivist took the time to give you a snapshot of how the new Hermès Booth looks like. Get into this insider experience and discover the world of La Montre Hermès, now in Geneva.
The principle at the SIHH is that every stand is similar in the outside, which provides a contemporary and modern ambiance. What brands can do is to create its own universe inside each stand. Hermès mandated Denis Montel, from the RDAI interior architecture agency, to design a warm, sophisticated, contemporary setting. The furniture offers a unique journey on which sound, colour and light promotes serenity. Everything is done to welcome visitors in a great hospitality. There is a vast atrium with maplewood screens as well as steles serving as showcases. For Hermès, each detail is important and when it comes to present the watches, it is never enough. Each watch is presented in a glass cube. There are also private spaces enabling personalised discussions introducing the various models composing the collection. An enclosed theatre, in which the tiers are covered in Hermès fabric, is used for press conferences and presentations.
In order to provide an unique experience to its visitors, Hermès has at the heart of its space an installation done by Dutch artist Levi Van Veluw. This luxury ans aesthetics totem offers an exclusive experience. Inside its heart there is in total nine interactive animations. You can activate little mechanisms which, via a set of pistons and gears, bring to life a spectacular monolith in the centre of the atrium. A building machine offering everyone a timeless experience.
Hermes creates objects and even time itself is a sort of object for the luxury brand. The philosophy of Hermès takes inspiration in the heritage of the brand and in its creativeness. Several new models will be presented this year like the new Arceau Chrono Titane.
LuxuryActivist team wishes all the best for Hermès in this new adventure and looking forward discovering all the novelties.
Info sourced in Hermès official communication release. All content is copyrighted with no reproduction rights available. Images are for illustration purposes only.