Dior J’Adore new advertising, back to roots?

After introducing Charlize Theron in a beautiful parisian apartment, Dior proposes a new advertising for its best-selling fragrance J’adore. Now Charlize rediscover the gold bath. Let’s remember together here the J’Adore Saga :

It is really impressive the work of renewal for J’adore. The key visual changed 7 times in 10 years. 3 models and 2 photographs. Is this the recipe for success? And this time we can see Charlize Theron in a gold bath. Back to roots?


José Amorim

José Amorim has been working in the luxury industry for more than 15 years. In the past 8 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.