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la-vie-est-belle lancôme

I will not speak about the Lancôme new fragrance called La Vie est Belle by Lancôme.  The french brand is desperately looking for the next big hit after Trésor (1990). After Poême (1995), Miracle (2000), Attraction (2003), Hypnose (2005) and Magnifique (2008), now they are launching La Vie est belle (2012). I am not sure we will remember this one as probably we do not remember most of the ones in my above list.  By using Julia Roberts, they probably also expect to please the Tresor client (40 years and more) because I am not sure young women would remember her. The “Pretty woman” generation got old.

Then what stroke me was some similitudes to Givenchy Ange ou Demon movie. Of course the Lancôme one is more politically correct but I found some interesting parallels with the dress, the decoration, some characters, scenario and camera moves. It is like if the “Tresor woman” met the “Ange ou Demon girl”.


What do you think?




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