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This month, Yves Saint Laurent Parfums launched the new TV advertising for its incredible fragrance for women, OPIUM.
It is by far the most elegant, luxury, divine, amazing and incredible high-class Tv Ad that came across my eyes and my ears on the past 2 years…. minimum!

The Ad features british actress Emily Blunt, best known for her roles in The Devil Wears Prada, The Young Victoria, and The Adjustment Bureau. She has been nominated for two Golden Globe Awards, two London Film Critics’ Circle Awards, and one BAFTA Award. She won a Golden Globe Award for her work in the BBC television drama Gideon’s Daughter.

opium_emily Blunt

The print ad here above was shot by Patrick Demarchelier. We can see an amazing Emily Blunt with magnetic eyes. You could give your soul to the Devil for her… Beautiful.

Ok, back to the Tv Ad. The film is totally on the path of sulfurous and subversive Saint Laurent style. In an intense play role with a panther, Emily Blunt walks dressed in an amazing elegant YSL outfit. The soundtrack is just sublime. It is the Lacrimosa of Mozart. For those who knows his Requiem, The Lacrimosa is part of the Dies Irae sequence in the Requiem mass.

The film was directed by Romain Gavras, french cinema director (Sheitan). His films and music videos are often portrayed in a gritty and realistic manner as well as using flashing images. I think here, Yves Saint Laurent creates one of the best advertising campaigns for Opium since years. Mr Saint Laurent would be proud.

Here the video, long version:

To celebrate such creation, they redesigned completely their Youtube channel. Have a look here:
Opium Saint Laurent new ad

Heaven or hell?
Difficult to say, like Mozart’s Requiem…

Love it!
Info sourced at YSL official youtube channel. All images are copyrighted and no reproduction is allowed without further notice.

image: Ambro