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There are 2 things that british people are really good on. Fashion and elegance and all of these with an attitude. These words could reflect the new campaign by the prestigious brand Dunhill. It is called The Voice Campaign and it illustrates the Autumn collection 2011.

The campaign is built through a series of striking black and white portraits and supported with individual video interviews conducted on set where the cast give their opinions and experiences, providing an intimate insight into their personalities and what makes them who they are. This Autumn, 3 amazing men: the legendary explorer and exhibition leader Sir Ranulph Fiennes, acclaimed theatre director Michael Grandage and principal dancer Rupert Pennefather.

The different visuals and videos are very striking because these men really have incredible voices of storytellers. When you listen to them you can really imaging and feel what they are telling you. The black and white code brings an elegant essentiality that pleases the eyes. the videos were directed by David Jones Associates London and the print advertising were shoot by David Simms (fashion photographer that uses to work for Harper’s Bazaar). If you want to check the videos, just watch them here below:


Sir Ranulph Fiennes is a British adventurer and holder of several endurance records. He later undertook numerous expeditions and was the first person to visit both the North and South Poles by surface means and the first to completely cross Antarctica on foot. In May 2009, at the age of 65, he climbed to the summit of Mount Everest. According to the Guinness Book of World Records he is the world’s greatest living explorer.


Rupert Pennefather is a principal dancer in the Royal Ballet Company, one of the most prestigious Ballet companies in the world (England). He was promoted to principal status alongside his pas-de-deux partner Lauren Cuthbertson in June 2008, following well-received performances in Romeo and Juliet at the Royal Opera House.


Michael Grandage is a British theatre director and producer, and current Artistic Director at the Donmar Warehouse, London. Grandage won the 2010 Tony Award for Best Direction of a Play for Red. He was appointed Commander of the Order of the British Empire in 2011 for services to drama.

So as we can see, there is a lot of “British attitude” and these videos and stories inspired the new collection for the coming season. Here are some of my preferred looks:

What I like on this brand is that Alfred Dunhill really represent a sort of ideal british masculinity. Somewhere between Sean Connery as James Bond and Jude Law. I will always remember the first time I saw James Bond against Dr No, the secret agent gun-lighter. I still hear my father saying: “It is a Dunhill”.

Alfred Dunhill is to british elegance what Hermès is for French chic. At this level of quality, design, service and history, each new collection is like a book we open and reveals a beautiful story of contemporary masculine elegance. Since 1893, the british brands develops its universe towards a timeless style, illustrated by the different product collections.

To learn more about the brand, do not hesitate to visit the official website:

So just enjoy this beautiful and generous experience of sharing. Touché.

 information sourced @dunhill @Vogue @Wikipedia