Jitrois presents its new Fall-Winter 2012-2013 campaign called Artists, Lovers, Decadence. A beautiful and classy inspiration from the 20’s intellectual bohemians.
The campaign is shot by Rankin, who collaborates with the fashion house for the past 6 years. For memory, John Rankin Waddell is a british fashion photographer. He founded together with Jefferson Hack the international magazine Dazed & Confused.
We can say that Jitrois is not only back but they are now moving forward with a beautiful elegance and modernism. This new collection shapes the forms in a quite cutting edge design, highlighting the body anatomic volumes. Leather and other materials blend in an interesting alliance. Between avant-gardism and neo-retro. Love it.
Here a mood video based on the official visuals:
The style is done by Katie Shillingford, the fashion editor of Dazed & Confused. She knows very well Rankin and they understand each other on a style and fashion level. By saying this, don’t need to explain how hot Jitrois got by choosing such a team.
The Jitrois’ website is also amazing. For the first seconds, you get a electro-rock intro with a full screen video, that makes it surprising and exciting. Then, a very interesting feature: you can discover the new collection in a 3D mode. The different models are exposed with a 3D feature, so that you can turn around each look thanks to your computer mouse. Just try, it is really well done.
If you wish to see more about Jitrois, please connect to the brand official website:
Spicy up your winter.
Photographer – Rankin
Models – Masha Voronina, Chris Doe, Nadine Ponce, Tuuli Shipster.
Styling by Katie Shillingford
Make Up – Andrew Gallimore
Hair – Kenna
Info sourced at Brand official Press release. All images are copyrighted with no reproduction rights available.