Victorinox is launching a beautiful pocket knife called the Victorinox Damascus Limited Edition 2011. It is based on the Victorinox Climber, their Alpinist and trekking tool.
The creator of the Swiss army knife reinvents itself each year by bringing to the market surprising products generated on the trail of its heritage. Before summer, they launched a very original product called the Victorinox Tomo in partnership with Abitax Tokyo. Now they tell a new story thanks to the exploration of a special stainless steel technique: the Damascus steel. According to history, Damascus steel was a term used by several cultures from the Medieval period onward to describe a type of steel used in swordmaking from about 300 BC to 1700 AD. These swords are characterized by distinctive patterns of banding and mottling reminiscent of flowing water. Such blades were reputed to be not only tough and resistant to shattering, but capable of being honed to a sharp and resilient edge. Today, the term is used to describe steel that mimics the appearance and performance of Damascus steel, usually that which is produced by either crucible forging or pattern welding.
This beautiful edition is presented in a luxury black, soft touch box revealing the pocket tool through a glass window. Once in the hand, we can experience a very elegant product. The handle is made of ebony wood. This strong and solid exotic wood, once polished, becomes soft, texturized and really refined.
Only 4,000 units will be produced. So only a happy few number of people will be the owners of these little beauties. The recommended retail price will be 160 euros. Victorinox considers itself as a “practical luxury” brand, which means high-qualitative products for our everyday lives at an affordable price. All these products will always carry the four key values of the brand: Quality, Innovation, Iconic design and functionality. We can see that more and more Victorinox Brand guidelines are pushing the brand towards a more lifestyle area and for these I would say we have a brand that I would describe as “Intelligent luxury”. This means a Brand who will manufacture a product with all the elegance and the different important details but with the goal of serving you in a daily base. Luxury with a purpose versus luxury for Bourdieu’s “luxe ostentatoire”.
Concerning the pocket tool itself we rediscover the classic Climber functionalities. It is the alpinism and trekking tool. “Whether a climbing or a trekking expedition: the Climber helps you to get further”, says the Brand. So the perfect elegant adventurer would carry the Victorinox Damascus Limited Edition 2011. Here are the list of functionalities:
- large blade
- small blade
- can opener with
- -small screwdriver
- reamer, punch
- Key ring inox
- cap lifter with
- -wire stripper
- multi-purpose hook (parcel carrier)
For more details, please check the Brand official website: www.victorinox.com. With Victorinox Damascus limited edition, you just carry a beautiful piece of luxury just inside your pocket.