swiss army knife
Victorinox Spartan: 120 years of the ultimate icon of design.
Reading Time: 8 minutesThere are icons of design that crosses decades without really getting old They are timeless. Here is the story of probably one of the most well known iconic objects, translating the very best of design, innovation, functionality and quality: The Victorinox Spartan. LuxuryActivist asked one of the most passionate people about Victorinox, Trond Ole Mojlanen, to write the following success story. June 12th 1897 – The birth of a legend The year 1897, June 12 official registration for the elegant “Officer’s knife”. It is the start of the phenomenon. The Founder Karl Elsener was a master with knives and the development of this registration opened up a complete new era of pocket knives. Without any doubt the special spring system made it possible for this new development. The Spartan 91mm today with red iconic handle scales and Victorinox emblem is the descendant of the 1897 knife. With Victorinox we have a very…
Victorinox Forester Wood 2017, full review.
Reading Time: 3 minutesVictorinox is one of the Swiss biggest ambassadors in the world. The Swiss company represents the strong values of quality, design, functionality and innovation. All these four pillars allow Victorinox to create new products since 1884. This year they reveal a new addition to the pocket tool collection: the new Victorinox Forester Wood. A Victorinox pocket knife is the perfect companion of each occasion. Obviously its natural habitat is outdoors but actually it can also be a useful tool in your day-to-day life. Its style and compact design will fit perfectly your daily life, no matter if it is in the heart of a big city or in the middle of a forest. With the new Victorinox Forest Wood, you will discover a great pocket tool, with essential functionalities that will serve you well. Ten functionalities as essentials for your life: blade, large bottle opener Screwdriver 5 mm, lockable wire stripper…
Victorinox Classic Limited Edition 2016 – Design rules.
Reading Time: 4 minutesThe Swiss Army Knife is one of Switzerland’s most iconic and famous products. Most people are familiar with the classic red design and the unmistakable Victorinox cross and shield. The annual limited edition of the Classic pocket knife is a popular collector’s item and gift all around the world. The fresh and new designs should also increase the impulse buys and strengthen the Victorinox brand and its reputation of being creative, functional and appealing. It is already an annual appointment made with the very best graphic artists out there. Each year Victorinox challenges the most creative minds in order to create astonishing designs for the iconic Classic pocket knife. The Swiss company utilizes the crowdsourcing platform Jovoto and year after year we get our mind blown away with very interesting and creative ideas. Victorinox narrowed down the pool of ideas from 1,022 to 40 and then let Victorinox fans around the…
Victorinox Climber Gold 2016 Limited Edition
Reading Time: 4 minutesVictorinox, the makers of the Swiss Army knife, always explore the endless universe of the small pocket tool. Every year the Swiss company based in Ibach Schwyz launches amazing limited editions, each one based on a clever, original and edgy idea. In 2016, Victorinox celebrates the Summer Olympic games and the athletes quest for a GOLD medal. To translate this homage into the product universe, Victorinox is launching a precious limited edition called Victorinox Climber Gold. Here is our Swiss Blog of the month celebrating Swiss ingenuity and the world-class event happening this summer in Rio de Janeiro. Here is our unboxing of the new Victorinox limited edition and down below more photographs and details. The Victorinox Climber Gold 2016, the ultimate dream in pure gold. The iconic Climber Pocket Knife has had a seasonal upgrade. To celebrate the Rio Olympics 2016, Victorinox has launched a perfectly formed collector’s exclusive. And it’s…
Victorinox RangerWood Damast Limited Edition 2015
Reading Time: 3 minutesVictorinox is launching a new limited edition under the Rangerwood collection. Already rewarded by the Red Dot award in 2015, the Swiss company decided to launch a very special edition about the Damast steel.
Victorinox Delemont collection, a Swiss Army knife story.
Reading Time: 4 minutesWhen Victorinox bought Wenger in 2005, the main goal was to protect and to guarantee the Swiss Army knife heritage in Switzerland. Since the 19th century, Switzerland developed an amazing know-how in the production of Swiss Army knives and 2 main companies were proudly representing what Switzerland had to offer at its best: Victorinox and Wenger. Two parallel stories, two companies family owned, Victorinox established in Schwyz since 1884 and Wenger in Delemont since 1893. After some unfortunate business developments, Wenger sales drastically dropped in the beginning of the years 2000. In 4 years it went from CHF 40M to CHF 23M. This leaded to 29 jobs suppression. Victorinox decided then to buy Wenger and the deal was concluded in 2005. The communication and how Victorinox would handle the deal were crucial as the Swiss Army knife business is a very passionate one. The aim for Victorinox and the Elsener…
Switzerland reaches the stars with Victorinox.
Reading Time: 2 minutesWhile Switzerland welcomes the entire world at Baselworld 2014, something else has happened. In deed Switzerland was targeting the stars with its best ambassador: The Swiss Army Knife by Victorinox. Samuel Hess, sponsored by Victorinox in Switzerland launched a weather-balloon at 30’000 m of altitude and on board: the little red Swiss Army Knife by Victorinox. The images are breath-taking and remind us another Stratosphere project. Here is the video: The weather-balloon was launched nearby Winterthur in Switzerland. The ballon went up and up to the stratosphere and at 30’000m it bursted. And it was amazing to see the fall. The video was recorded thanks to a small GoPro Hero 3+ with a GPS tracker that would send every 10 minutes a SMS to the mobile phone. Victorinox will always your best companion for everything. For years, Victorinox is an official supplier of Nasa as part of the official standard…
Victorinox opens the door of Innovative Face care for men.
Reading Time: 5 minutesVictorinox, the iconic Swiss brand for Pocket knives, is bursting its way successfully in the beauty market. With millions of Fragrances sold all around the world, now, they opened a new chapter: Face care for men. In deed, they are launching under the Swiss Unlimited line, a new generation of skincare product. At luxuryactivist, we had the chance to try it. Victorinox Fragrances complete the universe of Victorinox and of the original Swiss Army Knife. This universe includes Pocket and Kitchen knives, but also Travel Gear, Timepieces, Fashion or Fragrances. Victorinox fragrances convey an experience of the breathtaking beauty, freedom, and the freshness of Switzerland. With their fragrance families Swiss Unlimited and Swiss Army, Victorinox’s fragrance designers have successfully combined this characteristic alpine freshness with the values of modern, urban Switzerland to create a one-of-a-kind “Swiss Feeling.” The Swiss Unlimited fragrance lines convey the feeling of leaving behind an urban…
Victorinox Black Ceramic knife, black is beautiful.
Reading Time: 2 minutesWhen it comes to blades, Victorinox is a cutting edge brand. Of course the Swiss company is known for the legendary Swiss Army Knife, but they also developed an extreme talented Professional and Household Cutlery. Every year the company with the Cross&Shield surprises us with new products and this winter, discover the new Victorinox Black ceramic line. In deed they launched a while ago a very successful line in White ceramic and now they complete the offer by a very elegant line in black. Made from the purest Zirconium oxide, almost 100%, this knife is almost as hard as diamond. The ultra-pure zirconium oxide powder is compressed at a pressure of 1 500 bar and is sintered in special sinter furnaces at temperatures of 1 500 °C. A blade has extreme strength and is almost as hard as diamond. The ceramic blade is very sharp over a long period and…
Victorinox, innovative fragrances for men.
Reading Time: 3 minutesVictorinox, the makers of the original Swiss Army Knife, has now 15 years in the making of fragrances. Already in 1997, with the launch of Swiss Army classic Eau de Toilette for men, they got the Perfumery international award for Best Design. Now, 15 years later, the Swiss company continues in its path of innovation in the masculine area by launching 2 amazing products: – Swiss Army Classic Icon EDT – Swiss Army Forest EDT SWISS ARMY CLASSIC ICON EAU DE TOILETTE In 2012, only the Swiss company Victorinox could launch such a Fragrance flacon: A Swiss Army Knife shape flacon. Almost as a celebration of 15 years of iconic Design in the Fragrance industry, Victorinox launched a special flacon for its Classic Eau de Toilette line. A perfect alliance between a best selling fragrance and an outstanding design. The flacon design reflects the legendary pocket knife. Its design incorporates the…
Best of Swiss Online
Reading Time: 4 minutesFind here what Switzerland offers in terms of Digital Culture. Brands, Agencies and Blogs. If you have new recommendations, do not hesitate to post a comment below or to contact us here. Best of Swiss Brands Alchimie Forever Alchimie Forever originated through the practice of using skincare as a post-procedure supplement, resulting in effective yet gentle anti-aging formulas utilizing the latest in antioxidant technology (Alchimie Antioxidant Technology™). Combining the utmost standards of Swiss quality with the most potent botanicals, Alchimie Forever provides visible results for all skin types and a calm, bright complexion for even the most sensitive skin. SPECIAL OFFER FOR OUR READERS: Use the special code LUXURYACTIVIST and get 20% off on the brand website. www.alchimie-forever.com Victorinox The makers of the original Swiss Army Knife was founded in 1884. This family owned company stands for Quality, Innovation, Iconic Design and Multi-functionality. Today they have developed an amazing online…
Victorinox launches new website about true stories.
Reading Time: 3 minutesVictorinox, the makers of the original Swiss Army Knife, just revealed their new online concept for the website. It is a new Brand interface with the goal to bring a more emotional experience. Based on true stories received throughout the years from customers, the Swiss Brand is capitalizing on these amazing storytelling. Called “Victorinox Stories”, the new website proposes a diving-experience into each story. In 2012, Victorinox will communicate more about the company values, its products and the Brand strong promise: Companion for Life. According to Mr. Carl Elsener, CEO of Victorinox, it is not the story of the company that turned Victorinox products as Icons, it is about the stories that customers experienced in which products played a vital role: stories about memorable moments of adventure and expeditions on earth, in the sky, and in space. Dramatic stories in which Victorinox products contributed to solutions and saved lives. Even stories…
Recommended Links
Reading Time: 2 minutesCheck here some recommended reading on great websites about luxury and lifestyle around the world. Your Style Your Style offers personal styling services to women, men and businesses in Switzerland and aboard. It was founded by Katrien Verhassel – Stylist and Fashion Blogger. She regularly writes and publishes news on different styles, fashion tips, style stories, designers, brands, retailers and events on www.your-style.eu. Contact Katrien for styling advice and welcome to the site 🙂 5ive Star London 5ive Star London is an alliance of the top premier 5 star hotels in London. There are 5 star hotels in London and there are “The Best There Is” five star hotels in London. Primarily based around Mayfair,Piccadilly, Covent Garden, Knightsbridge, Kensington and Westminster these are the hotels that set the benchmark for other hotels to follow in London. Hotels in Deva, Romania Your online guide to find hotels in Deva, Romania! Trendisle.com…
Victorinox Damascus 2011 – Intelligent luxury
Reading Time: 3 minutesVictorinox is launching a beautiful pocket knife called the Victorinox Damascus Limited Edition 2011. It is based on the Victorinox Climber, their Alpinist and trekking tool. The creator of the Swiss army knife reinvents itself each year by bringing to the market surprising products generated on the trail of its heritage. Before summer, they launched a very original product called the Victorinox Tomo in partnership with Abitax Tokyo. Now they tell a new story thanks to the exploration of a special stainless steel technique: the Damascus steel. According to history, Damascus steel was a term used by several cultures from the Medieval period onward to describe a type of steel used in swordmaking from about 300 BC to 1700 AD. These swords are characterized by distinctive patterns of banding and mottling reminiscent of flowing water. Such blades were reputed to be not only tough and resistant to shattering, but capable of being honed to a sharp and resilient edge. Today, the term…
Top posts of the week – 9.09.2011
Reading Time: 2 minutesThanks god, it is friday! Here are the top 5 posts of the week at luxury activist.com Wishing you all a nice weekend. LA 1- Nespresso…. something else? Most of the time, when Nespresso reveals a new “Georges Clooney ad” it is an event. But now, it is another kind of buzz. The Swiss association Solidar Suisse launched a buzz campaign online in which they describe how Nespresso is not as fair trade… http://luxuryactivist.com/luxury/nespresso-something-else 2- Sisley 2011 new product launch – exclusive Sisley revealed the launch, next september, of 2 great products: SKINLEŸA, an anti-aging lift foundation and BLACK ROSE CREAM MASK, a real fountain of youth. http://luxuryactivist.com/beauty/sisley-2011-new-product-launch-exclusive 3- Victorinox Tomo – the unboxing by LuxuryActivist This month the Makers of the Swiss Army knife, Victorinox, is launching a new product called Victorinox Tomo. It is the result of a beautiful collaboration between the Swiss brand and the Japanese…