It is in 1994 that Bulgari launches one of the most elegant fragrances for women: Bulgari Femme. A beautiful Rose and Jasmine bouquet enlightened by the sparkling freshness of a green tea note. This beautiful floral bouquet installed itself into womens décoltés for more than 10 years. Then in 2006, Bulgari get into the heart of perfumery creation by spliting the 2 flower queens with Rose Essentielle and Voile de Jasmin. As simple as beautiful. 2008 reveals Jasmin Noir. Gardenia and Tonka beans dress up the beautiful Jasmin Sambac highlighted in this sophisticated note. For a woman that you shall remember.
This year, Bulgari is launching a variant of Jasmin Noir called Mon Jasmin Noir. It is a more bright and lively version of the originalJasmin Noir. While in the first version, the Sambac Jasmine was playing its standing alone role, here it is another story. Sophie Labbé and Olivier Polges, added a crystalline Jasmine Angel wings – Jasminum nitidum. It is a beautiful and delicate quality of Jasmine. It has a star shaped flower with thin petals. Originally from Saudi Arabia, it kept all brightness and freshness of a elegant white flower. the perfumery work here facetted the main structure to play different contrasts. Powerful yet delicate, Bright yet deep, Fresh and yet sensual. To wrap this exquisite creation, Bulgari proposes a new reinterpretation of the original jasmin Noir Flacon which allows a new transparency. The delicate black ribbon remind us of the black original flacon.
In order to illustrate this sophisticated creation, Bulgari chosed the american actress Kirsten Dunst. She is put on stage with a majestic and wise Lion. Both, are in a total harmony in this beautiful and fantastic scene made possible thanks to the talent of Mert Alas and Marcus Piggott. Kirsten Dunst reveals a natural yet very sophisticated femininity and moreover a true young modernity. Kate Moss almost looked old… :-). She is wearing beautiful Bulgari jewelry masterpieces, especially the Serpenti Watch-bracelet. Bulgari always built its identity between the most strict jewelry art and the fantasy of an unique Maison.
Their work and style is heavily influenced and shaped by the photography of Guy Bourdin and also the use of digital manipulation which they have pioneered the use of. They have defined the look of the past decade and as a duo are one of the most respected and acclaimed photographers working today.
Mert and Marcus, both born in 1971 in Turkey and Wales, respectively, met for the first time in England in 1994 after having worked for a brief period in completely different areas, the first in classical music and the second in graphic design. Marcus was an assistant photographer and Mert was a fashion photo modeler. After working together in the photography business, they decided to create a team. When they showed their first photos to “Dazed and Confused”, the London fashion magazine, they immediately made the cover.
Strongly known for their portraits of sophisticated, powerful women, Alas and Piggott’s photos lend an air of grace and unmistakable perfection to advertising. “The difference between us and other photographers is that we care a lot about appearance,” says Alas. “We spend most of the time in the make-up and hairstyling rooms”. The team works today for magazines such as Vogue USA, Vogue Italia, W Magazine, Pop Magazine, Numero and Arena Homme Plus. Some of their major clients are top fashion labels such as Louis Vuitton, Missoni, Giorgio Armani, Roberto Cavalli, Fendi, Kenzo and Miu Miu. They created the images for perfume houses such as Gucci, Yves St Laurent, Givenchy and Lancôme. Alas and Piggott have also worked with celebrities of the caliber of Jennifer Lopez, Madonna, Linda Evangelista, Gisele Bündchen, Björk, Lindsay Lohan, Scarlett Johansson, Charlotte Rampling, Kylie Minogue, Sophie Ellis-Bextor and most recently Victoria Beckham for a Giorgio Armani shoot (source: wikipedia).
It is as beautiful as a classic masterpiece and at the same time it reflects a true modernity. So the launch in perfumery stores is planned on the 18th of April in 600 doors. Very selective.
Reveal the instinct seduction you have in you.
All images rights to Bulgari.