Victorinox, the makers of the original Swiss Army Knife, just revealed their new online concept for the website. It is a new Brand interface with the goal to bring a more emotional experience. Based on true stories received throughout the years from customers, the Swiss Brand is capitalizing on these amazing storytelling. Called “Victorinox Stories”, the new website proposes a diving-experience into each story.
In 2012, Victorinox will communicate more about the company values, its products and the Brand strong promise: Companion for Life. According to Mr. Carl Elsener, CEO of Victorinox, it is not the story of the company that turned Victorinox products as Icons, it isÂ about the stories that customers experienced in which products played a vital role: stories about memorable moments of adventure and expeditions on earth, in the sky, and in space. Dramatic stories in which Victorinox products contributed to solutions and saved lives. Even stories of prominent encounters where Victorinox knives opened doors, helping to create ties between politicians, opinion leaders and nations. Victorinox has more than a century of success based on the best products of their category in the world.
In the website; So basically, you can choose your story, click on “Experience the story” and follow a great voice and animation that guides you throughout the narration. It is by far one of the most emotional experiences I saw in a company’s website. It is very beautiful and design oriented. The pictures were taken in the precise place in which the story took place. So authenticity is key. See here some screen shots from the story called THE RESCUE.
Each story ends with a nice conclusion. We can see the signature and the name of the person who wrote the story (and was the main hero too).
Then, one of the cool features is that you can also share your own story thanks to a Victorinox exclusive App. This app can be found either on the website or on the company international Facebook page. You can share your story or/and read other people’s stories about their favorite Victorinox product.
On the website itself, the product part was also revamped in order to blend to the new design. More features are coming and especially a local advertising roll-out.
For now only the english and the german version of the new interface is implemented but other languages will follow during the month of May.
Victorinox worked things out with their global web agency Sapient Nitro, one of the top web agencies in the world.
Info sourced at Brand official page and press release. All images are copyrighted with no reproduction rights available.