José Amorim
José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Angel by Thierry Mugler, happy 20th anniversary!
The fragrance Angel by Thierry Mugler is celebrating its 20th anniversary this year. From 1992 (its launch) and 2012, it was a real adventure, going from an extravagant dream towards the establishment...
Allure Homme Sport Eau Extrême, disappointing.
La Maison Chanel is revealing this week a new fragrance, Allure Homme Sport Eau Extrême, a flanker of Allure Homme Sport, already a flanker of Allure Homme. Purely disappointing. On the feminine...
Louis Vuitton Parfums, a new journey.
In the Fragrance industry we can have historical Fragrance houses, the Cosmetic brands, we have the fashion houses, the jewelers or even very "marketed" brands. And now we have Parfums Louis Vuitton. This...
Chanel Chance, 3 new videos
Chanel launched 3 new videos about Chance, Chance Eau fraîche and Chance Eau Tendre. 3 fresh and interesting spots with a smile on top. We can see the top model Sigrid Agren. She...
Miss Dior Chérie, Marketing wins…
It is official, The Fragrance Brand Christian Dior has decided to call Miss Dior Chérie as simply as Miss Dior. But what happens to the 1947 Miss Dior? Well, it becomes now...
YSL Opium new TV ad… just pure class.
This month, Yves Saint Laurent Parfums launched the new TV advertising for its incredible fragrance for women, OPIUM.
It is by far the most elegant, luxury, divine, amazing and incredible high-class Tv Ad...
Finally the Fragrance industry has its bible…
In november a new book about Perfumery will be launched. But this time, it will be a master reference. I remember when I was studying at the Fragrance Institute in France, that...
Sisley Eau d’Ikar – the new video
Sisley is launching in October its new masculine fragrance called EAU D'IKAR. Eau d’Ikar gets its inspiration on the myth of Icarus. In greek mythology, the main story told about Icarus is his...
José Amorim
José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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