José Amorim
José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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Fragrance words episode 1, Le Critique de Parfum
Welcome to the web-serie called Fragrance words. Every week, 2 Fragrance experts will give their opinion about the perfumery market this year and also about future trends. An edgy vision from Perfumery...
Manifesto, success or not?
Yves Saint Laurent Parfums is launching a new fragrance for women called Manifesto. We are not sure to understand everything. After the arrival (or should I say the return) of Hedi Slimane to...
La Vie est belle by Lancôme, nothing to report…
I will not speak about the Lancôme new fragrance called La Vie est Belle by Lancôme. The french brand is desperately looking for the next big hit after Trésor (1990). After Poême...
Celebrity fragrances, how much?
While in Europe we tend to think that Celebrity fragrances are not really a good business, you can ask the american industry. They have made millions of dollars with this new segment....
Dolce & Gabbana new fragrance video.
Dolce & Gabbana is launching via social media a new video to promote their men and women's original fragrances. It was filmed in Sicily in the village of Erice and on beach of...
Victorinox, innovative fragrances for men.
Victorinox, the makers of the original Swiss Army Knife, has now 15 years in the making of fragrances. Already in 1997, with the launch of Swiss Army classic Eau de Toilette for...
New Balenciaga Flora Botanica – disappointing
It is true that we cannot succeed everything, and with the launch of the new fragrance by Balenciaga - Flora Botanica - it is precisely the case. Basically we cannot understand why...
Zadig & Voltaire Tome 1 La Pureté for him
Zadig & Voltaire, the french fashion Brand is launching in this beginning of the year a new fragrance duo called Zadig & Voltaire Tome 1 La Pureté for Her and for Him....
José Amorim
José Amorim has been working in the luxury industry for more than 15 years. In the past 10 years, he joined his personal passion for digital culture and his luxury background to develop digital strategies for premium brands. He is the founder of LuxuryActivist.com and is happy to share his passion here.
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